Rich leads with positivity and enthusiasm. He encourages a team-oriented environment that allows us to stay inspired and driven by the company’s goals and success. He strives for excellence and motivates us to create new ideas that prove useful, challenge existing processes to discover practical solutions, continuously strengthen our brand, and build products that consistently perform exceptionally. 

Employees at Jonard Tools love the sense of trust and flexibility he provides. He puts a lot of emphasis on his people and strives to create a collaborative spirit and a sense of community among his workforce.

Randy is a dynamic, driven, results oriented & outgoing Business Executive with strong Sales, Marketing, Finance, Operations & Technology background. Credited with over 24 years of delivering increased revenue and profit in the highly competitive consumer electronics & optics marketplace.

Randy started at Jonard Tools in March 2020 as the Vice President of Sales & Marketing. He has been a strong motivational leader, skilled negotiator, excellent communicator with additional expertise hiring, managing, coaching & training productive employees. Randy has demonstrated the ability to conceptualize and execute marketing and sales strategies that increased customer base, revenue & profit as well as inspiring his peers to do the same. He is highly accomplished in evaluating company processes, identifying problems, creating cost saving solutions as well as cultivating and maintaining high level relationships. In his free time, he enjoys spending time with his family, boating & fishing.

Ed started at Jonard Tools in 2003 as the Purchasing Manager and head Engineer. He currently holds 7 United States Patents and is always eager to develop new inventions.

Ed is a master at Research & Development, Testing & Inspecting, Recording & Reviewing products and trends to fulfill functional objectives and requirements while considering the limitations imposed by practicality, regulation, safety and cost. He applies the principles of science and mathematics to develop economic solutions to technical problems. He puts a great deal of effort into Researching and Developing Products to ensure they meet our standards and the consumer needs and to create great quality tools that last a lifetime. In his free time he enjoys playing guitar, Skiing, and Drag Racing.

Diana joined Jonard Tools in 2016, initially supporting the CEO in an executive administration role. As Jonard grew, she expanded her responsibilities into human resources and now leads the company’s HR department as Director of Human Resources.

In this role, Diana oversees all aspects of HR operations, including talent acquisition, employee relations, performance management, policy development, compliance, payroll, and benefits administration. She works closely with leadership to align HR initiatives with company goals and plays a pivotal role in shaping a positive, people-focused workplace culture. Her background in executive support, project coordination, and organizational communication enables her to anticipate needs and deliver thoughtful, practical solutions across departments.

Diana is known for her empathy, responsiveness, and unwavering commitment to supporting both staff and management at every level.

Outside of work, she enjoys spending quality time with her husband and two young daughters.

John has over 24 years of extensive experience in financial planning, analysis and providing financial and operational advice. This knowledge includes monitoring key internal and external parameters, and analyzing the fiscal impact of emerging priorities, key risks, and opportunities.

John has been Jonard’s Hardworking & Enthusiastic Director of Operations & Finance since September 2020. Since then, he has been an integral part of the organization for providing sound financial advice, process improvements and cost management initiatives. He is dedicated to encouraging his team and supporting the finance framework for projects and programs. It is safe to say he is an expert in his field and the company’s tremendous growth can be dedicated in part to his effort. When he is not preparing monthly/quarterly reports, you can find him Coaching Pop Warner Football, spending time with his family, taking care of his lawn, gaming, playing bass guitar and cooking.

Nicole brings over a decade of experience leading strategy and growth initiatives at global technology companies. Her background includes high-impact roles at Google, Meta, and WeWork, where she partnered with senior leadership to drive operational excellence, scalable programs, and long-term business growth.

Nicole proudly represents the third generation at Jonard Tools, carrying forward the legacy her grandparents began in 1958. 

At Jonard, Nicole leads strategic initiatives that enhance product innovation, elevate customer experience, and improve cross-functional alignment—ensuring the company continues to deliver reliable, high-performance tools for the professionals building the world’s critical infrastructure.

Wayne is Jonard’s Sales Director of North America. Wayne has been with Jonard Tools since 2004 and has been in the industry since 1991. Before he joined Jonard Tools he was in the US Airforce.

Wayne’s responsibilities include hitting/exceeding annual sales targets within assigned territory and accounts, developing and executing strategic plans to achieve sales targets and expanding our customer base. He believes that you are only as good as your word and to always follow through with your commitments. Since he puts integrity at the forefront, he can build and maintain strong, long-lasting customer relationships. In his free time, he enjoys playing golf and spending time with his family and four children.

Kandace Roberts joined the company in April 2023 as a Social Media Manager and now holds the position of Marketing Manager. With over 5 years of experience in marketing, she now leads all digital and print marketing campaigns for both B2B and B2C markets. Kandace has been instrumental in the growth of the Brand Ambassador program, bringing it to its current success, and has fostered a strong community within the industry.

In her free time, Kandace likes to indulge in skincare and spa days.

Gareth brings to Jonard over 20 years of experience and a very diverse business background. Gareth began his early career in Video Editing which led to an opportunity to transition to IT where his drive and motivation to learn and succeed landed him opportunities to thrive at growing companies over the years.

Very technical by nature, Gareth transitioned his passion for technology into web design and UX/UI design. The experience he gained on the backend helped him learn product and strategy, which is where his Product Manager experience blossomed. His unique blend of technical, marketing, and creative skills make him the best at what he does. Supporting Jonard’s 8-10 product launches per month, Gareth is our in-house expert on everything product related, and on how to bring these products to market.

Gareth is a voracious reader who enjoys playing hockey but most of all relishes the time with his family, his wife and two sons.

Luke is a senior executive with more than 20 years experience in multiple disciplines of B2B business within the converging landscapes of innovative industries, with an emphasis on sales-marketing and general management. His professional aspiration is helping teams to create, implement and execute unique customer value propositions which enables increasing revenue, profit and sustainable growth for both companies. As a mentor and leader of multi-cultural and multi-discipline teams, Luke has established major successes with the industry leading telecommunications service providers.

Luke has a demonstrated history of sales growth, large complex deals, business development, operational excellence, C-level engagement, strategic partnerships, brand recognition, customer satisfaction and obviously maintain a close attention on customer’s needs and market trends. He served as a member on several CxO committees to contribute to their product strategy, innovation, brand positioning and portfolio expansion.

Samuel Chen has been the Supply Chain and Logistics Manager at Jonard Tools since 2014. In this role, Sam leverages his language skills (he speaks three!) to build strong working relationships with vendors in Asia. He enjoys his role as a liaison between suppliers and Jonard, managing all logistics from overseas and domestic suppliers to warehouse inventory. Sam is familiar with the features and functions of each and every Jonard product and boasts an impressive working memory of Jonard’s current inventory, as well as what is in the pipeline.

As Supply Chain Manager, Sam welcomes the opportunity to tackle challenges and come up with innovative solutions. Sam deeply appreciates how Jonard’s leaders see potential in each employee, and he values the ways in which they have helped foster his own professional growth. In particular, Sam is grateful for the flexibility and decision-making capacity he is able to exercise in his role. In addition, Sam enjoys working in such a supportive, collegial environment; he especially enjoys company-sponsored lunches on Fridays. Overall, Sam is so proud of all the growth the company has shown in his time here, and he is excited for what’s to come. In his free time, Sam enjoys swimming, watching movies, and spending time with his wife and children.

Svetlana joined the company in March 2017 and currently holds the position of Senior Account Manager. In this role, she leverages her analytical mindset and extensive experience to drive new business development while managing key projects and accounts across international markets. With an MBA and over 20 years of experience in both B2B and CPG sectors, Svetlana brings a strategic, data-driven, and results-oriented approach to her work and is known for building strong, long-lasting client relationships.

As a Senior Account Manager, Svetlana is recognized for her ability to navigate complex markets and deliver consistent results. She values the collaborative environment at Jonard Tools and appreciates the opportunities to contribute to the company’s continued growth and success.

In her free time, Svetlana enjoys traveling, playing and watching tennis, and spending time with family and friends.